3 Ways to Market Your Business on a Limited Budget

According to several marketing experts, the biggest challenge every company faces is the lack of financial resources. Marketing is the art of convincing people to buy your products or to use your services. However, this isn’t as easy as it seems. In fact, it’s quite complicated to market your business on a limited budget. In order to achieve your goals, keep on reading the following lines.


Promote your business on Social Media

With so many Social Media platforms, such as Facebook, Twitter, LinkedIn, Pinterest and many others, it is no wonder that most business owners choose to promote their product and services online. Marketing is not always about spending a fortune on advertising. It is not about how much you spend, but about your advertising methods. There are people who need you and want to know more about you and your business, but they don’t know how to reach you. Share your promotions with them, offer them special deals on products and services and the results will appear immediately.

Think about email marketing

Social networking platforms aren’t the only way to market your business. Therefore, if you are looking for business marketing ideas at low cost, other than Social Media, think about email marketing. It can be extremely useful and can do wonders for your business. Create interesting content, built a successful marketing campaign and send your customers smarter emails to keep your customers engaged. Actually, you can use these methods to promote your products without spending a dollar.

Use durable promotional products

Tired of seeing your flyers or other promotional items get swept away once your business event is done? With the right promotional items, this will never happen. Nowadays, most business owners use custom floating keychains to print their company message or logo. In order to market your company, you can create unique and personalized floating keychains.

These promotional items are a perfect addition to any watercraft dealer, boat owner, hotel owner and many other water related businesses. Most of them are made of soft, colorful EVA foam and have a non-slip surface. Aside from having a nice design that customers will love, the custom floating keychains are also extremely affordable. The cost for such an accessory ranges from $0.67 for the “round vinyl container” to $2.5 for the “floating neoprene”.


Marketing your business on a limited budget is possible and it can significantly boost your sales. The secret to succeeding in business is to be creative and think outside the box. Stay focused on your objectives and success will surely follow.