A marketing campaign consists of a specified number of activities carried out in order to achieve a predetermined goal, most frequently promoting a product or a service. Any marketing campaign differs from on-going marketing or public relationships that are specifically designed to provide a response to a certain action. An effective marketing campaign should cover a variety of media channels and modalities, including pay-per-click campaigns and free marketing campaigns (like promoting a product or service on your own, via a presentation on your personal website/social media account etc.). Marketing as a whole concept is a process that is continually unfolding to people. At any given time of the year, when you look at your business’ progress you should be capable to see whether the campaign was effective or not. Here are some things you will want to know about them:
Video content marketing, social media, physical ads
One of the methods that have the highest impact upon a marketing campaign is video marketing. Finding a company that can deal with advertising via video is paramount as the first steps of your campaign. You will need to build yourself a company culture with a brand film, some teaser trailers for each event that’s upcoming or even testimonials and interviews with people that are happy with the products or services you are offering. The visual side of the campaign has the biggest impact. Promoting everything you create as a content on social media completes the marketing circle and investing in physical ads to place all around a certain location will add more to it. Tracking the results of your investment is vital, so make sure you don’t forget this aspect.
What questions should I ask myself?
The first question you will want to ask yourself is “WHO?”. Who is your target audience? When they think about it, most people tend to make the same mistake over and over again: forgetting to consider demography. If you want to choose a very large target audience you will not gain anything substantial from a marketing campaign. This is the reason why you will have to think of concentric circles of people, more and more precise as you go towards the centre. Make a list with niches, typologies of people and groups to directly address your campaign to.
The second question to ask yourself is “WHAT?”. After you know exactly who your target audience is, you need to find out specifically what they desire to find on the market and what you have to offer. When setting up your bit, you need to know that it’s much safer to conceive your offer based on results, and not product features. People do not want to buy a training course, but the result of it. People are not looking for investing in a tool box, but in the result that these items will help to achieve. You need to be very concise about the end result that people will get from your offer.